Nescot students visited a national radio station in June to record an advert for the college’s summer campaign.
The group of six heard a professional voiceover artist record an advert for the college and then recorded their own, which was based on comments real students had made about Nescot.
They met a producer and learnt how adverts are put together for their radio, and heard their own finished commercial, which will be played over the summer and into the autumn term.
The students also met breakfast DJs Rickie, Melvin and Charlie, morning presenter Neev and Aston Merrygold from boyband JLS, and saw Rita Ora leaving the studios after an interview.
They were also given a tour of the building, which Bauer Media uses as its London broadcast centre and is also home to brands including Magic, Planet Rock, Absolute Radio, Kerrang! and Heat.
The students also learnt more about the use of sound in advertising, and learnt more about careers including working in the voiceover industry, creating soundtracks and radio production.
Jessica Taylor, who finished her Film and TV Media course at Nescot last summer with a triple Distinction profile and won silver at the WorldSkills UK national competition in 2013, filmed the trip.
She was accompanied on the visit by Media student Dan Bold, Music Production students AJ Aluko and Dan Murray, and Performing Arts students Aaron Tait and Tyler Davidson.
“I was a bit nervous about recording the advert, but the staff really put us at ease and I’m proud of how the advert has turned out,” said Jessica, who is now at the University of Gloucester and had spent a fortnight at Nescot helping the final-year students.
“The whole day was an amazing experience – we learnt so much about the radio industry, met a lot of people, made some great contacts and got some really good careers advice.
“It was a once-in-a-lifetime experience, and I’m looking forward to hearing the advert live on the radio in the summer.”